Digital Hands, a leading cyber security managed services company and top-ranked MSSP specializing in safeguarding mid-tier and large enterprises announced the appointment of Bruce J. Hershey II as its Chief Marketing Officer. This move reflects the desire to amplify the brand awareness, drive new customer acquisition and continue to focus on growth across all verticals.
Bruce brings a fresh perspective with more than 25 years of experience developing strategic business plans, brand, and digital transformation and executing hard-hitting marketing strategies across several leading retail brands. He joins Digital Hands, after 4.5 years as VP, Head of Marketing at Tailored Brands, where he was overseeing the marketing function for the 1500-store retail chain across the U.S and Canada.
Hershey’s hire is another in a string of talent acquisitions that began in March 2019 with the hire of Myrna Soto, former Global CISO of Comcast, as the Digital Hands COO. These hires indicate a strategic focus to expand the executive leadership team.
"Bruce brings with him a proven track record for driving traffic, increasing brand engagement and enhancing customer loyalty," said Myrna Soto, COO of Digital Hands. "His experience and leadership are what Digital Hands needs as we continue to invest in growth across the entire marketplace."
Recognized as a 2019 CMO Leadership award winner, Hershey is a bold and influential thought leader with an extensive track record of driving growth and building successful brands. As a visionary, he combines his expertise in leveraging data and technologies to create a clear strategic vision while building strong, collaborative cultures and developing strong teams.
“I am excited to lead marketing at Digital Hands as we continue to evolve our brand and reach new customers in more relevant ways, said Hershey. For me, the appeal of Digital Hands is that we are in an emerging space that is led by world-class leadership. Digital Hands couples best-in-class Cyber Security talent with a customer-first approach. We know what to do when to do it and how to bring immediate value to any need. I can't wait to dig into the brand to truly do Cyber Security differently.”